? KWR - A "Made in World" watch: transparency, passion and assumed choice

at Kwr, we do not pretend what we are not. We do not surf on artificial "made in France" labels. We fully assume our vision: that of a watch thought for enthusiasts , drawn by a French , propelled by a Swiss heart , manufactured with precision in Asia , and , where our brand's strategic heart beats today.

?? A French design, signed passion

everything starts with an idea. An obsession. That of creating a watch inspired by precision mechanics, motorsport and racy engineering.
Each line of the kwr XCT-1 was born under the hands of a French craftsman, passionate about micro-mechanical, who made his passion a fight, and his project, a Renaissance.

?? A Swiss movement, for excellence

in a watch, it all starts with the heart. Ours beats to the rhythm of Sellita SW200-1 , a Swiss automatic movement renowned for its reliability, precision, and durability.
We chose the version black semi-skeleton , even rarer, embellished with Blued screw for a single signature.
A demanding choice, against the tide of many other brands that reduce costs to the detriment of quality.

?? A manufacturing in China… assumed and controlled

The XCT-1 box is made in China, in a specialized workshop that we have selected with rigor. For what ? Because China knows how to do , and that is there that it is possible to obtain a high-end quality, tailor-made, at a price allowing to remain accessible without compromise.
many brands do the same, but never assume it. We if. And proudly.

?? Dubai: strategy, assembly, logistics

Our company is based at dubai , for reasons of flexibility flexibility and international management .
This is also where the final assembly of watches will be done , their Quality control , their storage , and their global shipment .

Dubai is today an essential strategic hub, at the crossroads of Europe, Asia and the Middle East.A coherent choice, for a brand that thinks global.

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? KWR: a watchless watch, for those who go further

Kwr has no frozen flag. Kwr is a free brand , honest , daring .
and if our watch does not fit in any box, it is because we have chosen the way of truth , not that of easy marketing.

We call it with pride a "Made in World" watch , designed for those who understand that the essential is not where it is made , but how it is thought, manufactured, and lived .